About

Hi, I’m Hisham.

UX/UI designer with a background in branding, based in The Hague. I work as a Digital Designer at Edumundo.

Hisham smiling on a beach with blue fishing boats behind him

My path

From visuals to UX

  1. 01

    Graphic design

    I started out as a graphic designer at MSIGHT and TUI.

  2. 02

    Why UX

    I missed the research, the reasoning and the impact on real people.

  3. 03

    Brand and UX

    At Edumundo I do both: I designed Socrado’s identity and improved its UX.

  4. 04

    Where I’m heading

    Growing towards product design and product ownership, and one day leading a UX team.

Working with me

What colleagues can expect

Curious

People describe me as curious, driven and eager to learn.

Collaborative

I get energy from working with others, from meetings with the product owner to feedback from users.

Helping others grow

At Pathé I’m part of the onboarding team and train new colleagues. I’m also a company emergency responder (BHV).

AI as a tool

I use Claude and Lovable to build prototypes and process research faster. The decisions stay mine.

Beyond design

Off-screen

  • Football
  • Boxing
  • The gym
  • Film (which is why I work at a cinema)
  • AI and how it changes design

Contact

Let’s talk.

I’m looking for a graduation internship in UX/UI design from February 2027.